Museum of Vancouver

Translating an architectural space into shapes, concepts, and ideas.

Museum of Vancouver has been reusing the same design style since 2005. The museum contracted me for a year to work with its marketing, education, and programs teams to refresh its brand identity. As the sole designer on the team, I led redesign across the museum and collaborated with the marketing team to launch various campaigns from concept to execution.

Scope of Work

Brand Identity

Redefine brand identity

Bringing the museum a new identity with dynamic and vibrant looks. I worked with marketing team, copywriters, and photographers to revamp all visual and branding pieces for MOV.

Print & Editorial

Enhance tactile experience to print material

In addition to redesigning the museum's print collaterals, I experimented with different paper textures and die-cuts with local print shops.

Exhibition & Environmental Design

Redesign signages and panels

Design 11 ft tall signages, poetry displays, wayfinding signs, and panels for the museum's exhibitions.

Digital & Social

Increase marketing metrics through visuals and UGCs

Encourage community engagement and marketing metrics through new social media/ads designs and user generated content.

Feedback

Over the year of redesigning visual assets for all the museum's departments, we have received many feedback and positive marketing insights.

A fresh new look developed within a year for a brand that saw its first refresh since 2009.

5

Departments saw a fresh new look in 2021

15%

Increase in post-campaign registration.

"Which agency did you use?"
was asked more than four times by other cultural organziations and board members.

Delivered agency-level results with in-house 1 designer & 1 marketer capacity

6%

Increase in total campaign engagement rate via email, print mail and social media.

5

15%

6%

More work

Royal Bank of Canada

Toronto International Film Festival

University of Toronto