Toronto International Film Festival
Project Type
Campaign
Role
Designer
Capability
Motion Design, Editorial,
Marketing, Social Ads
Medium
Digital, Print, Motion Graphics,
Social Media, Email
Year
2022
A 10-day event that connects film, community, and the city.
Toronto International Festival 2022 was a 10 day event sprawling from King St. in Toronto. I worked with TIFF’s in-house design team with two other designers and video editors to conceptualize the look and feel. In my role, I worked on creating digital ads and display banners, print collateral, real life banners, email assets, and social media motion graphics.
Credits
Scope of Work
Brand Identity
A brand that connects people
TIFF 2022 is all about the city of Toronto – its architecture, its vibrance, and its diverse communities.
Working Process
Working Process
Print & Editorial
Annual report & flyer etc.
Designed for TIFF 2022 Annual Report, postcards, flyers, info sheets that were launched along with the 2022 branding.
Environmental Design
Signages across the city
From pole banners, subway signs, posters, and display windows, digital display boards, I implemented TIFF's 2022 branding across the city.
Working Process
Working Process
Digital & Social
Quizzes, stickers, emails
Apart from the 2022 Campaign, TIFF's year round programmes entail numerous events, I worked with marketing and social media team on creating unique designs for each initiative.  
Feedback
Over the year of redesigning visual assets for all the museum's  departments, we have received many feedback and positive marketing insights.
Fast-paced results and delivery with over 30 stakeholder reviews.

2

Quick delivery within 2 months.

2000+

Over 2000 views per post on average.
Result Cards image
Full scale delivery covering print, OOH, digital marketing, direct mail, editorial TIFF exhibitions, and signages.
Delivered agency-level results with in-house 1 designer & 1 marketer capacity

5.3%

Increase in total campaign engagement rate via email, print mail and social media.
Result Cards image