A three-day hackathon for University of Toronto students who have passion for game developement.
UHack is a 3-day hackathon for students to design and make mini games using Unity engine.
Credits
Scope of Work
3D Design
A Unique Trophy
Designed and rendered in Cinema 4D.
Campaign Page
Campaign Page Design
A one-pager design with interactive 3D.
Brand Deck
Branding Concept Deck
Create logo and branding based on the event hosts' requirements.
Print
Badge and Banners
Physical event asset design.
Feedback
Through creating visual guidelines and contents Defy Gravity Campaign, all faculties and divisions at U of T now have a first-ever all comprehensive brand guidelines. In addition, Alumni and fundraising campaigns saw growth in engagements.
Launched a first-ever comprehensive brand portal for the university and its partners.
A series of event campaigns , web pages, and email newsletters created in align with the new brand guidelines.
7%
Additional traffic generated on average through the two newly designed weekly e-newsletters.
With a newly adopted playful social ads/media design, we saw increase in young alumni engagements.
2023 marked a record breaking year for alumni campaign engagements.
600%
Increase in 2023 social media engagement compared to 2022.
